Last updated: April 2026
Ice Bath Lab (icebathlab.au) is committed to protecting your privacy in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains what information we collect, how we use it, how we store and protect it, and your rights regarding your personal data. This policy applies to all visitors of this website.
1. Information We Collect
1.1 Information You Voluntarily Provide
We may collect personal information that you voluntarily provide when you:
- Subscribe to our email newsletter
- Submit a contact form or enquiry
- Leave a comment on an article
- Participate in a survey, competition, or giveaway
This may include your name, email address, and any message content you provide.
1.2 Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies, including:
- IP address (anonymised where possible)
- Browser type, version, and language
- Device type, operating system, and screen resolution
- Pages visited, time spent on pages, and navigation path
- Referring website, search engine, or search terms
- Geographic location (country/region level only)
- Date and time of access
1.3 Information from Third Parties
We may receive anonymised or aggregated data from third-party analytics and advertising partners. This data does not personally identify you.
2. How We Use Your Information
We use the information collected to:
- Deliver email newsletters you have opted into
- Respond to enquiries and correspondence
- Analyse website traffic and user behaviour to improve content, layout, and user experience
- Display relevant advertising through third-party ad networks
- Monitor website performance, uptime, and security
- Comply with legal obligations
We will never use your personal information for any purpose other than those stated in this policy without your consent.
3. Cookies and Tracking Technologies
This website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us understand how visitors use our site. By using this website, you consent to the use of cookies as described below.
3.1 Essential Cookies
Required for the website to function properly (e.g., session management, security, load balancing). These cannot be disabled.
3.2 Analytics Cookies
We use Google Analytics (or similar tools) to understand how visitors interact with our site. This data is aggregated and anonymised. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
3.3 Advertising Cookies
Third-party advertising partners (such as Ezoic, Mediavine, or Google AdSense) may place cookies on your device to serve relevant advertisements. These cookies may track your browsing activity across multiple websites to deliver targeted advertising.
3.4 Affiliate Tracking Cookies
When you click an affiliate link on our site, a cookie may be placed by the affiliate partner to track the referral and attribute any resulting purchase. These cookies are managed by the respective affiliate programs and are subject to their own privacy policies.
3.5 Managing Cookies
You can control and delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of this website. For more information on managing cookies, visit www.allaboutcookies.org.
4. Third-Party Services
We use the following categories of third-party services, each governed by their own privacy policies:
- Website Analytics: Google Analytics, Google Search Console
- Display Advertising: Ezoic, Mediavine, or Google AdSense
- Email Marketing: ConvertKit, MailerLite, or similar
- Affiliate Networks: Individual brand affiliate programs, Amazon Associates AU
- Website Hosting: Our hosting provider stores website data on servers located in Australia or internationally
We encourage you to review the privacy policies of these services for details on their data practices.
5. Data Sharing and Disclosure
We do not sell, trade, rent, or otherwise commercially share your personal information with third parties.
We may share your data only in the following limited circumstances:
- With trusted service providers who assist in operating our website (e.g., hosting, email delivery, analytics), subject to strict confidentiality obligations and only for the purposes of providing their services to us
- If required by law, court order, subpoena, or regulatory request
- To protect the rights, property, safety, or security of Ice Bath Lab, our users, or the public
- In connection with a merger, acquisition, or sale of assets (you would be notified via email or prominent notice on our website)
6. International Data Transfers
Some of our third-party service providers may store or process data outside of Australia (e.g., in the United States or European Union). Where this occurs, we take reasonable steps to ensure that your data is treated in accordance with this Privacy Policy and applicable Australian privacy laws.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this policy:
- Email subscriber data: retained until you unsubscribe, after which it is deleted within 30 days
- Contact form enquiries: retained for up to 12 months, then deleted
- Analytics data: retained in accordance with our analytics provider’s default retention settings (typically 14–26 months)
- Server logs: retained for up to 90 days for security purposes
8. Data Security
We take reasonable technical and organisational steps to protect your personal information from unauthorised access, loss, misuse, alteration, or destruction. These measures include:
- SSL/TLS encryption on all pages
- Secure password-protected access to admin systems
- Regular software and security updates
- Limiting access to personal data to authorised personnel only
However, no method of electronic transmission or data storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
9. Your Rights Under Australian Privacy Law
Under the Australian Privacy Act 1988, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate, incomplete, or outdated information
- Request deletion of your personal information (subject to legal obligations)
- Unsubscribe from marketing emails at any time using the unsubscribe link provided in every email
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached
To exercise any of these rights, please contact us at: icebathlab@gmail.com
We will respond to all access and correction requests within 30 days.
10. Children’s Privacy
This website is not directed at children under 16 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has provided us with personal data, please contact us immediately and we will promptly delete the information.
11. Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting. At this time, we do not respond to DNT signals, as there is no universally accepted standard for how websites should handle them. We continue to protect your privacy as described in this policy regardless of your DNT setting.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated “Last updated” date. Material changes may be communicated via a prominent notice on our website. We encourage you to review this page periodically.
13. Complaints
If you believe we have breached the Australian Privacy Principles, please contact us at icebathlab@gmail.com and we will investigate your complaint promptly. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
icebathlab@gmail.com
icebathlab.au